In the new interface you have to make one more “click”, but all the criteria have been better ordered. In the old interface there was a direct button to go to “Company sector”, here you can see an image of the old LinkedIn interface. For example, if we select “Company” the options are expanded, we can click on sectors and it is expanded again: The categories in which the segmentation criteria are grouped are:Īs we click on each category, the options expand. The second thing that has surprised me is that a grouping of all the segmentation criteria has been made according to categories, as you can see in the following image: The first thing that I would highlight is the new “look and feel” of the interface, to my way of thinking it looks a lot more modern, more elegant and clean. Here we show you the different aspects to configure in each step:Ĭonfiguring the target audience in the new LinkedIn interface
And then in a second phase focus on the creation of multiple ads: I think this division is fine, since in most cases what you want is to configure the campaign in one go and not lose the changes during the process. This division responds to facilitate the campaign creation flow. Step 2: and a second step with contemplating the creation of the ads.Step 1: a first step with everything that has to do with the configuration of the campaign, the segmentation the ad format we are going to use, the budget, bid, etc.In the new campaign creation interface, the process of creating a campaign has been divided into two very differentiated steps: Steps to create a campaign with the New objective- based campaign creation Linkedin’s interface. This is the case of the objectives of “brand awareness” and “conversions on the website” that are still disabled. Note that this interface version is in beta mode and therefore there are features not yet available. In the following image you can see the three blocks of objectives to choose from in the creation of the LinkedIn campaign with the new campaign manager:
LINKEDIN CAMPAIGN MANAGER DOWNLOAD
“ Conversions type”: for campaigns whose objective is to get a direct response from the user, either fill in a form to download a content or other action.“ Consideration type”: These are campaigns aimed at the user passing the consideration phase of our product/service.In these campaigns the objective is to publicize the brand, the company, the product, etc. “ Awareness type”: designed to make branding campaigns.According to this information the new experience will be available to all LinkedIn advertisers starting November 14 (2018). You can see the official presentation video:Īnd here the is the article on LinkedIn Blog, introducing the new Objective-Based Advertising in Campaign Manager. At the beginning of October 2018 information on the new campaign management interface was published on the official LinkedIn page. This means that when creating a campaign on LinkedIn with the new interface, we must specify what goal we want to achieve with the campaign. LinkedIn has begun to gradually release for some accounts the new interface for creating campaigns on LinkedIn (Objective-based) designed to create campaigns based on a flow based on objectives (“New objective-based campaign creation”). Promotional emails are not the things that customers want today, rather they want information about various products and services.New LinkedIn Objective-Based Campaign Manager Marcel Odena Email marketing is no longer a simple advertising method it has become a source of information for your customers. Of course, not just any generic marketing message will do.
How does email marketing fit into a campaign?Įmail is still one of the most effective ways to reach out to prospective clients. From email campaigns and chatbots to SEO landing pages and LinkedIn messaging, automation can help your business connect with potential customers efficiently and effectively.
How does automation help generate qualified leads?Īutomating lead production can happen in many different ways. Sales outreach is nothing but creating some strong connections, reconnecting with the previous links, and engaging with them over your product or service. Sales outreach means rekindling with the potential consumers with whom you have lost the connection over a certain period of time, but are having the strength to become operational. Frequently Asked Questions What is sales outreach?
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